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The buzz on whether to choose SEO or PPC has been continuing for the last many years. Although both of them are powerful digital marketing tricks, it’s all about which one dominates the digital market. To get the answer, an SEO Company Canada has drilled into both of these services’ pros and cons.
According to the Digital Marketing Agency Canada, traffic from organic searches can provide enough ROI compared to paid media.
Concisely, SEO is not a cheap or costly method but it is a worthy approach to bring out more results on investment than any other tricks.
SEO & PPC – Which one is better?
Every business is different and so, there is a difference of requirements and opinions. Strategies that work for your business, may prove to get failed for someone else’s business. It means, there is no one-size-fits-all answer among which one is suitable for your online business.
But, what you can do is – look into a comparison of SEO and PPC to determine which one you should choose.
SEO (Search Engine Optimization)
SEO is an organic or natural way of lead generation. The core concept of SEO is to optimize your web pages to determine the search engine result position. Organic SEO ensures that search engine spiders get enough of your web pages to progress website ranking for an asked search queries.
An ironic thing is, SEO tactics can’t be the same for a longer time. Best SEO Agency Toronto experts have to change their strategies to cope up with Google’s algorithm.
On the other hand, if you buy clicks from Google or any other search engine it is called PPC. With PPC services, you can get quick search engine traffic by paying or bidding for keywords related to your business or brand.
Let’s compare PPC and SEO to make a clear decision,
|Cost-effective – Organic SEO is affordable compared to PPC as there remain continuous click charges in PPC.||Immediate result – You need not wait long hours for the result. Once you start a PPC campaign, you can immediately see more results, clicks, and conversions.|
|Long-lasting result – As your website is properly optimized with search engine spiders, it will remain in a high position for a longer period.||Trackable – Once you set a budget and have a target of leads, you can estimate the budget for your digital marketing. On the other hand, SEO takes more time and money if your business or competitors are tough to overcome.|
|Reliability – search engine positioning remain stable whereas, PPC positioning changes based on your competitors’ bidding tricks.||Straightforward approach – With PPC, you need not worry about a search engine algorithm and how it impacts your online position. You are already bidding on the top place, so you need not worry about organic ranking.|
So it concluded, the selection of PPC and SEO Company Canada depend upon your business requirements, product or services you offer, business position, and many other factors. Ideally, if you’re a small-scale or start-up company, choosing SEO is the best suggestion. On the contrary, if you’re an eCommerce store or you look out for immediate results and also have enough budget to spend on digital marketing, PPC is the most suitable approach.
Now, the ball is in your court.