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Search Engine Optimization, SEO as we all speak, is one of the crucial components of digital marketing. With time, trends and Google’s refinements, it keeps on evolving numerous open opportunities for the business to grow and reach its custom audience. Every SEO Company Canada tries their best to craft a strategy that best suits the business requirements.
Incorporating the trends in these strategies make them prolific and relevant. Being the Best SEO Agency Toronto, we ensure to include trends along with the constant aspects, namely link building, metatags, keyword research, relevant content, website optimization, mobile optimization and more. Here are some of the buzzing trends that are transforming the performance of SEO.
· Artificial Intelligence at Its Best
The role of AI in SEO started being recognized after Google introduced RankBrain in 2016. These machine-learning based search algorithms that process the user’s search and provide the most relevant search result. RankBrain is driven by artificial intelligence, hinting at the role of AI and limiting the impact that traditional SEO techniques had on search results.
· Increased Inclination to More Original Content
Authentic and relevant content drives the attention of the users more. It increases the credibility along with the number of backlinks. Original content has the capability to make the SEO strategy more productive. Reduction of the bounce rate, loyal readers, increased time spent on the web page most importantly, increased traffic. Excellent and unique content establishes the brand reputation.
· Video Marketing Is at The Peak
The engagement that these videos have is unmatched. We all have experienced it from the reels, IGTV videos, YouTube videos and more. Millions of likes, shares and views are capable of providing overnight popularity. Why not leverage this influence of the videos for the Seo strategy.
· Search Intent
The key factor in providing users with the desired and most relevant result is What they search for. But the intent of the search is the real game changes. Not everyone searching for mobile phones is willing to buy one. The intent of the search can be learning something on mobile phones.
This way, the intent of the search becomes the essential aspect as google won’t present your content on the search result if it does not match with the intent of the user’s search.
· Rocketed Voice Search
Voice searches have increased tremendously with the introduction of Alexa, Siri, google assistant and more. Voice search technology has optimized drastically lately. Google is optimizing the technologies and algorithms like BERT, RankBrain, and the Knowledge Graph to process the search better and to provide the best results.
These searches are long-tail, specific and in natural language. These voice searches demand more specific rather than the exact result of the query, raising the bar to provide the most relevant content of the queries. If the long tail searches are not considered during keyword research, it undoubtedly impacts the SEO adversely.
It is time to craft a game-changing custom SEO strategy to raise the growth of your business with the Best SEO Agency Toronto. We surely won’t miss incorporating any of these trends in the strategy.