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If you believe that KPIs and Metrics are the same for SEO, then you highly need to go deep into the subject. Both the terms are different, and SEO Company Canada is guiding towards the right definition and how KPIs work for SEO in this article.
Any internet marketing company in Winnipeg that you approach, talks about SEO KPIs which are Key Performance Indicators.
SEO KPI is a value that determines SEO efforts and evaluates whether the result is achieved or not.
On the flip side, SEO metric is a value or parameter that can be used by SEO experts to monitor, track, and compare SEO progress. It simply indicates that all KPIs can be metrics, but not all metrics can be KPIs.
To understand it better,
- SEO KPI – A value to evaluate SEO efforts and ensure the expected results.
- SEO Metrics – A value used by SEO experts to monitor & track SEO performance.
Both the terms are used interchangeably, many times. KPIs are bound with business goals and should be achieved in a defined time frame.
Let’s understand the same with an example,
If you plan to track your website’s SEO metric by including % of keywords in the top 10. If you are tracking SEO progress only by using this metric, you will never get an idea on whether having many keywords’ ranking on top-most search engine results is good or not and whether they drive potential traffic to your site or not.
By using SEO KPIs, experts can measure a website’s performing pages, conversion rates, converting keywords, and aspects that require more attention to drive results.
Here, we share 5 KPIs to measure your website SEO performance and bring out effective results.
Return on Investment (ROI)
The business fundamental is to drive profit and if you want to measure your online business profit, it can be through ROI. It can be measured with this formula,
(Investment gain – investment cost) / Investment cost
The parameter indicates a negative outcome at the start, but it starts converting into a positive after several months.
Through KPI, it will become smooth to measure the count of visitors that reach the site from online searching. Start using Google Analytics which is a free tool to measure organic traffic that your website gains daily.
Search visibility showcases the amount of time your website remains visible for the search of any specific keyword that you target. Through search visibility, you can easily monitor your website’s progress and whether it attracts visitors or not.
Everyone must be aware of the importance of ranking in the top position. Search ranking is an important KPI as it helps the website owner to evaluate the success of the website. After gaining a high position, it will become easy to gain more leads and improve conversion rates.
The metric is used for monitoring the percent of your website visitors who overlook the website without any action. If the bounce rate is increased with time, it affects your website’s credibility. So, to maintain bounce rate, it is necessary to get an idea about it in a form of value. You can check into it through Google Analytics.
Get some more insights and knowledge about many other SEO KPIs and Metrics with the help of the best Winnipeg SEO Company.