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Every SEO Company Canada nearby is in the rat race of staying at the #1 ranking on the Search Engine Result Page (SERP). The “Do It All” SEO Companies put up a hell of a lot of effort to maintain the ranking.
One of the top-secret recipes they use is watching out for the trends and making the most out of them by utilisation.
2021 has come to an end; this leaves at the doorstep of new opportunities labelled as 2022. With the New Year comes the latest trends that every SEO Vancouver Company around look forward to.
So what trends should all SEO companies watch out for in 2022?
Let’s dive in and find out.
1. Short Video
We have viewed the boom of short videos with TikTok, reels and the upcoming YouTube shorts. Video content holds a considerable impact on the audience of various social media platforms; It also includes the marketing videos of the brands.
Utilising short videos for various aspects of digital marketing is probably the trend that we are looking forward to. After all, watching short videos is what you would even prefer reading a blog, won’t you?
2. Conversational Marketing
The first things that come to mind when one thinks of conversational marketing are chatbots; well, it is not just confined to it today. Social media, phone calls, SMS, and IMs are some of the channels for this customer-centric and dialogue-driven approach to marketing.
The stats 86% of online shoppers prefer proactive customer support and more supports the probable trend of conversational marketing.
3. Audience Intent
Would your prospect find it engaging if there is a barrage of content in their feeds? Especially the ones that are irrelevant to their search intent. It is like noise that you need to cut off right away if you want your prospect to convert to your loyal customer.
Though it is always evolving the way prospects approach the search engine and social media platforms, focusing on the target audience would provide you with the opportunity to make it up to them in the best way possible.
4. Multi-Channel Marketing
Gone are the days when you would have to focus on a limited number of platforms to increase the reach to prospects for your brand. The diversity of available platforms has increased the multi-channel marketing approach, which is predicted to thrive in 2022.
As of today, around 72% of consumers prefer to connect with brands and businesses through multi-channel marketing.
5. Mobile-First Marketing
Today more than half of the mobile traffic comes from mobile phones. Hindsight of which is the increasing priority of mobile users when crafting a digital marketing strategy for your business.
In 2022, mobile users will play an important role in various aspects, namely user experience, user interface, mobile apps and more.
Now that you have an insight into the trends of digital marketing to stay ahead of your competitor Digital Marketing Agency Canada around, it is time to make a splash.